Blog

Lou Gervasi, Director of Development & Member Services at the CFA

December 15, 2023

Podcast: Franchise Industry Insights with Lou Gervasi

In this week’s episode, we speak with Lou Gervasi, who is the Director of Development & Member Services at the Canadian Franchise Association. Lou is a franchise industry thought leader...

A photo of Paul Rocchio against a blue background with the text "The Franchising Matters Video Series"

December 6, 2023

Podcast: An In-Depth Conversation with Paul Rocchio, VP Development & Member Services at IFA

In this special episode, Paul Rocchio, VP of Development & Member Services at the International Franchise Association shares his thoughts on a wide range of topics including the growth of...

Richard Davies on a green background with the text "with Richard Davies, QFP, VP of International Business Development for Summa Franchise"

November 30, 2023

Podcast: Franchise System Insights with Richard Davies

In this episode, franchising industry veteran Richard Davies shares his insights on international franchising and growth. Hear Richard’s thoughts on what he has seen throughout 2023 and what he expects...

Liane Caruso, Co-Founder of Franchise Assembly

November 24, 2023

Podcast: Franchise Development Insights from Liane Caruso

In this episode, Liane Caruso shares her thoughts about franchise development in 2023 what we can expect going into 2024. Hear Liane’s take on the growth of video, the need...

November 16, 2023

Podcast: How To Succeed in Franchise Development with Steve Collette, Founder of East Brands

In this episode, hear from Franchise Development expert Steve Collette, who is the Founder of East Brands, a franchise development organization. During this episode, Steve shares how he approaches franchise...

Jen McDonnell and Brad Abbott about franchise development marketing trends, best practices, and challenges.

November 10, 2023

Podcast: Franchise Development Marketing in 2023 & 2024

In the latest episode of Reshift Media’s Franchising Matters podcast, hear from digital marketing experts Jen McDonnell and Brad Abbott about franchise development marketing trends, best practices, and challenges. Jen...

October 31, 2023

Podcast: Franchise Development 2023 Trends & 2024 Forecast

In the inaugural episode of Reshift Media’s Franchising Matters podcast, Steve Buors walks us through the major franchise development/franchisee acquisition trends we’ve been seeing in 2023, and what we expect...

October 24, 2021

Why You Should Never Use a Fake Facebook Profile to Administer a Business Page

Many business owners or marketers are reluctant to use their real Facebook profile to manage a business page. Some are concerned that they might accidentally post something meant for their...

Devices with blog website at home office, 3d rendering

September 10, 2021

The Guide to Handling Duplicate Content on Franchise Websites

Franchisors with multiple franchise locations are often faced with the challenge of executing franchise content marketing that not only ensures brand consistency but also avoids duplication. If, for instance, you...

June 6, 2021

How to Transition Your Personal Instagram Account to a Business Profile

Instagram offers business profiles on their platform and we recommend any company looking to reach out to their customers make the transition if their profile is currently set as a...

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