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How to Post to Multiple Facebook Pages At Once

For a multi-location and franchise businesses to have a successful social media presence in 2016, it is important to have an individual Facebook page for each of their brick-and-mortar stores.  This helps ensure each location can be easily found  in…
  • Permalink
  • Posted: Aug 25 2016
  • Tags: Facebook, Facebook parent child, franchise, franchise owners, parent-child, Reshift Media, Social Brand Amplifier, social media
  • Comments: 5
  • Author: Jim LaChapelle

Instagram to Help Businesses Reach the Snapchat Generation

Instagram, the Facebook-owned photo sharing platform, has added a new feature called Instagram Stories in an attempt to compete with the popular mobile app Snapchat. Snapchat has been one of the most popular new apps for both businesses and individuals,…
  • Permalink
  • Posted: Aug 04 2016
  • Tags: apps, instagram, mobile, snapchat, social media
  • Comments: 0
  • Author: Jim LaChapelle

Twitter Introduces a New Dashboard for Small Businesses

Twitter has added a new tool called Twitter Dashboard and it will be a significant addition for small businesses looking to interact with customers more effectively on the social platform. Just like Twitter’s basic functionality, Dashboard will offer users the…
  • Permalink
  • Posted: Jun 30 2016
  • Tags: analytics, dashboard, Twitter, twitter dashboard
  • Comments: 0
  • Author: Jim LaChapelle

Organic Canvas-Style Posts Now Available on Facebook

Everyone’s Facebook feed is going to get a little more interesting now that the social media giant is allowing business pages the option of creating organic Canvas-style posts. We first wrote about Canvas posts in March 2016 when Facebook introduced them as a…
  • Permalink
  • Posted: Jun 19 2016
  • Tags: advertising, Facebook
  • Comments: 0
  • Author: Jim LaChapelle

How to Transition Your Personal Instagram Account to Instagram’s New Business Profiles

Instagram has announced the addition of business profiles on their platform and, based on the features these accounts will include, we are recommending any company looking to reach out to their customers on this platform be ready to make the…
  • Permalink
  • Posted: Jun 06 2016
  • Tags: business pages, Facebook, Facebook pages, instagram, social media
  • Comments: 34
  • Author: Jim LaChapelle

New Ad Unit Options Set To Debut on Facebook, Instagram

Instagram could be set to announce an upgrade that could be interesting for businesses who advertise on the platform. The Facebook-owned platform is planning to allow businesses to create carousel ad units featuring video, sources tell Reshift Media. Carousels are…
  • Permalink
  • Posted: Jun 03 2016
  • Tags: Facebook, instagram, small business
  • Comments: 0
  • Author: Jim LaChapelle

Facebook Businesses Can Now Cascade Content to Multi Locations – 2016

Facebook continues to help businesses have a larger presence on their platform with the latest changes to the Facebook Locations framework. Facebook Locations (formerly known as Parent-Child) connects all of a brand’s local Facebook pages to one “national” or main…
  • Permalink
  • Posted: Jun 02 2016
  • Tags: Facebook, Facebook Locations, Facebook parent child
  • Comments: 2
  • Author: Jim LaChapelle

The 5 Biggest Announcements From the Google I/0 2016 Conference

Google held their annual developer-based conference called Google I/0 last week and they announced a number of buzz-worthy new features that could mean some interesting changes in the digital world for both consumers and small businesses. Following are the top…
  • Permalink
  • Posted: May 26 2016
  • Tags: Firebase, Google, Google assistant, Google Home, Google I/O, Google Play, Instant Apps, OK Google
  • Comments: 0
  • Author: Jim LaChapelle

Apple Pay Announces Partnership with Canada’s Five Major Banks

The iPhone and Apple Watch are about to become even bigger parts of the average consumer’s life with the announcement of the partnership between Apple Pay and Canada’s five major banks. Apple Pay is a service that allows customers to…
  • Permalink
  • Posted: May 12 2016
  • Tags: Apple, Apple Pay
  • Comments: 0
  • Author: Jim LaChapelle

The UPS Store Canada Teams with Reshift Media on Responsive Website

(TORONTO) April 25, 2016 – The UPS Store Canada has teamed up with Reshift Media for a complete redesign of their website www.TheUPSstore.ca. As Canada’s largest chain of print and copy centres, the UPS Store Canada features a network of…
  • Permalink
  • Posted: Apr 25 2016
  • Tags: The UPS Store Canada
  • Comments: 0
  • Author: Jim LaChapelle
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