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Instagram to Help Businesses Reach the Snapchat Generation
Instagram, the Facebook-owned photo sharing platform, has added a new feature called Instagram Stories in an attempt to compete with the popular mobile app Snapchat. Snapchat has been one of the most popular new apps for both businesses and individuals,…
Twitter Introduces a New Dashboard for Small Businesses
Twitter has added a new tool called Twitter Dashboard and it will be a significant addition for small businesses looking to interact with customers more effectively on the social platform. Just like Twitter’s basic functionality, Dashboard will offer users the…
Organic Canvas-Style Posts Now Available on Facebook
Everyone’s Facebook feed is going to get a little more interesting now that the social media giant is allowing business pages the option of creating organic Canvas-style posts. We first wrote about Canvas posts in March 2016 when Facebook introduced them as a…
How to Transition Your Personal Instagram Account to Instagram’s New Business Profiles
Instagram has announced the addition of business profiles on their platform and, based on the features these accounts will include, we are recommending any company looking to reach out to their customers on this platform be ready to make the…
New Ad Unit Options Set To Debut on Facebook, Instagram
Instagram could be set to announce an upgrade that could be interesting for businesses who advertise on the platform. The Facebook-owned platform is planning to allow businesses to create carousel ad units featuring video, sources tell Reshift Media. Carousels are…
Facebook Businesses Can Now Cascade Content to Multi Locations – 2016
Facebook continues to help businesses have a larger presence on their platform with the latest changes to the Facebook Locations framework. Facebook Locations (formerly known as Parent-Child) connects all of a brand’s local Facebook pages to one “national” or main…
The 5 Biggest Announcements From the Google I/0 2016 Conference
Google held their annual developer-based conference called Google I/0 last week and they announced a number of buzz-worthy new features that could mean some interesting changes in the digital world for both consumers and small businesses. Following are the top…
Apple Pay Announces Partnership with Canada’s Five Major Banks
The iPhone and Apple Watch are about to become even bigger parts of the average consumer’s life with the announcement of the partnership between Apple Pay and Canada’s five major banks. Apple Pay is a service that allows customers to…