Social media offers something no other media avenue can: the opportunity to participate in one-to-one communication with customers. This level of targeting and specificity has never before been available to businesses.
Unfortunately, many marketers and businesses don’t fully understand how best to engage in these types of conversations in an authentic and meaningful manner. It takes a lot more than setting up a Facebook page to truly experience the power and versatility of social media.
Search Engine Optimization, or SEO as most people call it, involves the creation of sites that are compelling to consumers while also being easily understood by search engines like Google.
SEO is the process of improving a site’s visibility in search engines via the “natural”, “organic”, or “un-paid” search results. In general, the higher and more frequently a site appears on the search results page, the more visitors it will receive from the search engine.
A businesses’ digital strategy is only as good as their web or mobile presence. Customers will judge a business based on the attractiveness and ease of use of their site, the same as if they were walking through the business’ store.
Mobile is a particular area of frustration for customers – people are trying to find businesses and information on their smartphones, yet, according to Forrester, less than 10% of organizations have a mobile-optimized site. This represents an opportunity for businesses to leapfrog their competition and better serve their customers.
As part of our full-service approach, we offer a range of seminars and training sessions that cover all of our areas of expertise including search engine optimization (SEO), content optimization, mobile, social marketing and website design / development.
Seminars are designed to provide an informative overview of the subject area including the latest industry developments, growth trends and marketing opportunities. The format includes a mix of lively presentations, group discussion, analysis of real-world strategies and Q&A.