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Tag: advertising

coronavirus and advertising

The Coronavirus and Digital Advertising: Risks and Opportunities

Concerns about the increased spreading of Covid-19 around the world are dominating headlines, causing disruptions in the stock market, and increasing fears of a recession. The impact of coronavirus could have widespread implications in the advertising world, as events and…
  • Permalink
  • Posted: Mar 13 2020
  • Tags: advertising, coronavirus
  • Comments: 0
  • Author: Jen McDonnell

Reshift Media Revolutionizes Facebook and Google Advertising for Multi-Location Businesses

When it comes to Facebook and Google advertising, location marketing is the hottest trend. The focus of both social and search advertising has dramatically shifted to driving local engagement and store visits. However, when you’re a multi-location business like a…
  • Permalink
  • Posted: Apr 03 2017
  • Tags: advertising, Brand Amplifier, Facebook, franchise, Google
  • Comments: 0
  • Author: Jen McDonnell
Facebook Google advertising

Reshift Media Revolutionizes Facebook and Google Advertising for Multi-Location Businesses

When it comes to Facebook and Google advertising, location marketing is the hottest trend. The focus of both social and search advertising has dramatically shifted to driving local engagement and store visits. However, when you’re a multi-location business like a…
  • Permalink
  • Posted: Mar 30 2017
  • Tags: advertising, Facebook, franchise, Google
  • Comments: 0
  • Author: Jen McDonnell

How Businesses Can Use Google Adwords’ New Extensions to Reach More Consumers in 2017

Google Adwords has introduced a series of updates to their ad extensions which should make a big difference for consumer-facing businesses (B2C) in 2017. Ad extensions can help businesses stand out from their competitors by providing more information about their…
  • Permalink
  • Posted: Mar 15 2017
  • Tags: ad targeting, advertising, AdWords, Google, Google AdWords, small business
  • Comments: 0
  • Author: Aisulu Satpayeva

Organic Canvas-Style Posts Now Available on Facebook

Everyone’s Facebook feed is going to get a little more interesting now that the social media giant is allowing business pages the option of creating organic Canvas-style posts. We first wrote about Canvas posts in March 2016 when Facebook introduced them as a…
  • Permalink
  • Posted: Jun 19 2016
  • Tags: advertising, Facebook
  • Comments: 0
  • Author: Jim LaChapelle
facebook-admin-panel

Facebook Updates Page Admin Panel to Push Promoted Posts

  Page admins who logged into Facebook this morning were greeted with a revamped administration panel, with the ability to pay to promote your most recent posts now front and centre. The new panel showcases your pages’ five most recent…
  • Permalink
  • Posted: Apr 08 2013
  • Tags: advertising, Facebook, paid social, promoted posts
  • Comments: 0
  • Author: Jen McDonnell
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