Blog

January 7, 2025

Maximize Meta Paid Conversions with Differentiated Ad Creative

You may have heard the phrase “creative is the new targeting,” but it’s never before been more relevant when it comes to Meta advertising. A combination of privacy issues that...

December 23, 2024

Unlocking the Power of Influencer Marketing for B2B Brands

The marketing teams of business-to-businesses (B2B) have traditionally relied on direct sales tactics, cold calls, LinkedIn connections, and industry events to generate awareness and reach new customers. With the growth...

December 6, 2024

New Influencer Disclosure Guidelines for U.S. and Canada

The influencer marketing industry continues to grow rapidly, with more brands incorporating influencers into their marketing strategies and individuals becoming content creators. Whether you’re planning an influencer campaign or participating...

November 15, 2024

Navigating the FTC’s Updated Endorsement Guidelines for Influencer Content

The Federal Trade Commission (FTC) recently announced new endorsement guidelines aimed at deceptive advertising rules, which took effect in October 2024. The FTC Final Rule Banning Fake Consumer Reviews and...

A map of the US with the headline Reshift Media + Amazon Ads

September 26, 2024

Amazon and Reshift Media Create Exclusive Free Advertising Opportunity for Franchise Companies

September 26, 2024 – Reshift Media has partnered with Amazon to create an exclusive advertising opportunity for franchise organizations. Amazon is expanding its advertising capabilities to allow non-product sellers to...

A woman looking at her phone with the headline Amazon Ads

September 26, 2024

We’ve Tried Amazon’s New Ad Platform. Here Are Our First Impressions

Amazon recently expanded its ad offerings to businesses that don’t sell products on their platform, allowing brands a new avenue to explore when it comes to marketing opportunities. Considering the...

August 29, 2022

4 Ways to Optimize Your Advertising Campaign on TikTok

If you are a part of the 1.7 billion+ active monthly users on TikTok, you know how monumental this platform is. While its advanced algorithm delivers curated content to users...

Woman in yellow shirt holding phone and smiling.

July 8, 2021

How to Create Click-Worthy Ads on Facebook

Facebook remains one of the top social media channels in the world and plays a significant role in social media advertising. For instance, Facebook ads can gather an advertising audience...

June 22, 2021

How Consumer Buying Habits Changed Franchises During COVID-19

Digital media consumption changed dramatically during the COVID-19 pandemic, especially the time spent engaging with digital mediums. With people averaging almost eight hours a day, as reported by eMarketer, it...

March 13, 2020

The Coronavirus and Digital Advertising: Risks and Opportunities

Concerns about the increased spreading of Covid-19 around the world are dominating headlines, causing disruptions in the stock market, and increasing fears of a recession. The impact of coronavirus could...

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