Blog

Facebook Special Ad Category interface that lists categories about credit, employment, housing, or social issues, elections or politics.
July 20, 2021

What You Need to Know about Facebook’s Special Ads Category

What is the Facebook Special Ad Category & Why Does It Exist? Facebook’s Special Ad Category encompasses any ads that pertain to employment, credit, housing, and politics. This means that...


an image of an ad with an x, and an ad with a checkmark
June 6, 2021

Why Are My Facebook Ads Getting Rejected?

If you’ve ever advertised on Facebook, you may have had some of your ads rejected. This can be confusing and frustrating, especially if you believe your ads are not violating...


Facebook, ad, preferences
January 21, 2019

How to Fine-Tune Your Facebook Ad Preferences

According to a new PEW Research Centre study, 74% of Facebook users surveyed are unaware that Facebook has a page that allows them to review and update your ad preferences....


January 17, 2018

How Multi-Location Businesses Can Be Successful in Facebook’s Updated News Feed

This blog post is part of a 4-part series: Part 1: What Facebook’s 2018 Algorithm Change Means for Your Business Part 2: How Facebook’s News Feed Algorithm Change Impacts Advertisers Post 3: Top...


January 17, 2018

How the Facebook Algorithm Changes Impact Businesses 2018

This blog post is part of a 4-part series: Part 1: What Facebook’s 2018 Algorithm Change Means for Your Business You are reading: How Facebook’s News Feed Algorithm Change Impacts Advertisers Post...


facebook-holiday-advertising-costs
November 22, 2017

How to Be Competitive with Facebook Advertising during the Holidays

With more and more advertisers flocking to Facebook during the holidays, the advertising space has become crowded and expensive. Not only will you likely pay more for advertising during the...


September 11, 2017

Top Facebook Advertising Opportunities for Franchise Companies

In a previous blog post in this series, we discussed several strategies franchise organizations can pursue to achieve superior Facebook advertising results. In this post, we will cover three of...


April 5, 2017

Facebook Introduces Eye-Catching Ad Unit Called Collections

In yet another move to promote online sales, Facebook has introduced a new ad unit that combines the visual appeal of video along with the selling features of a digital...


February 1, 2017

Facebook Enhances E-Commerce Options on Business Pages

We’ve previously written about Facebook’s increased focus on local businesses with the addition of Dynamic Ads and the Store Visits objective. While those new features centre on brick-and-mortar locations, Facebook...