Social Media Image Sizes 2017
A recent study found that 36% of marketers plan to spend over 31% of their marketing budgets on visual content alone. At the same time, all social networks are becoming increasingly more visual, with a higher emphasis on imagery and graphics. Since content with images get 94% more views than content without images, there’s lots to consider when creating impressive visuals for social media. If you don’t tailor your images to each social network, you can run into issues like blurry pixelation or awkward cropping that will lessen the perceived quality of your posts.
In order to guarantee brand consistency across all platforms, we have created this brief guide to image sizing recommendations for all the top social media sites. With this information, you should be able to develop a coherent branding presence while meeting the required dimensions of each site.
Previously Facebook was all about text and links, but as it’s evolved images and video have become the focus. As a result, Facebook status updates with images see 2.3x more engagement than those without pictures. With over 1.94 monthly active Facebook users, it is especially important to post high quality, compelling imagery to cut through the clutter and show that your brand is legitimate, reputable, and pays attention to details. In the past, Facebook has required that all ad images have less than 20% text. Recently, this requirement was removed but it is a good way to approach all imagery as people prefer visuals over text.
- Profile Picture: 180 x 180 px
- Cover Photo: 820 x 312 px (a preferred maximum file size of 100 KB)
- Shared image: 1200 x 900 px
- Shared link: 1200 x 630 px
Twitter is another platform with increasing demand for having a strong visual presence, making it necessary to optimize your posts with compelling images that represent you. Tweets with photos get 35% more retweets on average. Twitter allows users to upload up to 4 images per tweet, with the option to feature one particular image. In order to make your Twitter images more click-worthy and shareable, make sure you’re uploading the right sized photos.
- Profile Picture: 400 x 400 px (a maximum 100 KB file size)
- Header Photo: 1500 x 500 px
- Shared Image: 1024 x 512 px
With 95 million Instagram photos being shared daily, it’s the go-to social network for photo browsing. For all types of Instagram photos, it’s best to maintain an aspect ratio of 1:1 in order to guarantee all your images will appear in square dimensions. With Instagram, it is important to keep the text content limited to your captions and focus on what the platform is known for: pictures and visuals.
- Profile Picture: 160 x 160 px
- Photo Thumbnail: 292 x 292 px
- Shared Image: 1080 x 1080 px
With 433 million registered LinkedIn users, it is important to get your page noticed with stand-out images. A stunning profile improves your chances of success in LinkedIn lead generation.
- Profile Image: 400 x 400 px
- Standard Logo: 400 x 400 px
- Background image: 1000 x 425 px
- Banner Image: 646 x 220 px
- Square logo: 60 x 60 px
- Status update image: 698 x 400 px
Pinterest has a new look, and with this new look comes new image sizes. It is important to post the right content, as Pinterest is a social media powerhouse that provides many opportunities to advance brand awareness. The most clicked on images for Pinterest are the long, skinny pins. These pins drive the most traffic because they require you to click on them to see the full size.
- Profile Image: 165 x 165 px
- Pin Sizes: 238 px in width
- Boards: 238 x 284 px
- Cover Image: 217 x 147 px (any important text or images in the cover pin should be placed inside the boundaries of 217 x 147 px)
Your channel art appears as a banner at the top of your YouTube page and can be used to brand your channel’s identity and make your page stand out. Remember that your channel art looks different on mobile, desktop, and TV displays, so make sure you review it on all the devices.
- Channel Cover Photo: 2560 x 1440 px
- Video Uploads: 1280 x 760
As you can see, each social media platform has its own unique sizes and requirements. Using the correct visuals on all social networks will enhance your online presence and increase your customer engagement.