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March 30, 2017

Reshift Media Revolutionizes Facebook and Google Advertising for Multi-Location Businesses

When it comes to Facebook and Google advertising, location marketing is the hottest trend. The focus of both social and search advertising has dramatically shifted to driving local engagement and...


March 15, 2017

How Businesses Can Use Google Adwords’ New Extensions to Reach More Consumers in 2017

Google Adwords has introduced a series of updates to their ad extensions which should make a big difference for consumer-facing businesses (B2C) in 2017. Ad extensions can help businesses stand...


November 1, 2016

Facebook, Yelp Reviews Now Appear In Local Business Google Results

Word-of-mouth marketing has always been a fundamental aspect of a business’s success. In today’s digital age, conversations about experiences with a certain business have moved from dinner parties and water...


October 27, 2016

4 Ways Businesses Can Take Advantage of Google’s Possum Update

There have been some interesting updates to Google’s algorithm in the last few months that should interest business owners looking to improve their rankings in search. This summer, Google announced...


September 12, 2016

How to Optimize Your Small Business Website for Voice Search

You might have already noticed that more and more people are using voice search. They talk to their phones, asking it questions and expecting accurate and precise responses. Now you...


May 26, 2016

The 5 Biggest Announcements From the Google I/0 2016 Conference

Google held their annual developer-based conference called Google I/0 last week and they announced a number of buzz-worthy new features that could mean some interesting changes in the digital world...


February 27, 2015

Google Prioritizes Mobile-Friendly Sites Higher in 2015

Google has finally made it official – they announced that starting April 21, 2015 they are updating their algorithm to explicitly include mobile-friendliness as a ranking signal when people are...


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May 29, 2013

Use Google+ Authorship to Boost Your Content

  Google+ may not get as much attention as Facebook and Twitter, but if you produce content, setting up a profile on Google’s social network is essential. If you blog...


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May 15, 2013

Google I/O 2013 Keynote Unveils New Maps, Music Streaming Service, Photo Tools and More

Some big changes were announced Wednesday during the keynote speech at the Google I/O developers conference in San Francisco (Google+ alone is getting a whopping 41 new features). While the...


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May 14, 2013

Why Your Local Business Needs a Google+ Page – And Which Type of Page Is Right For You

Google+ is the search engine giant’s answer to social media, though it tends to be an afterthought for many business owners, who often prefer to focus their efforts on sites...