October 28, 2016

Facebook Updates Call-To-Action Buttons for Local Businesses

Facebook is testing a new feature for businesses that will allow them to connect directly with customers on mobile via tailor-made call-to-action buttons that can lead to actual transactions set...

February 19, 2016

Facebook’s Place Tips: The New Way To Connect with Customers

Facebook continues to increase their focus on connecting local businesses to their customers with the launch of the Place Tips feature. As we first wrote when the feature was in...

February 11, 2015

Finding New Customers Through Local Search

People are dependent on search engines to navigate the web. 93% of all online experiences begin with search, representing a major opportunity for businesses to reach potential new customers who...

January 30, 2015

What the New Facebook Place Tips Feature Means For Businesses and Marketers

Facebook’s objective to connect people with the world around them has taken an innovative step forward with the launch of a new feature called Place Tips. This new feature will...

Twitter Nearby for Local Business
January 14, 2014

Why Local Businesses Should Care About Twitter’s New Nearby Feature

In this blog, we’ve talked extensively about Facebook’s recent emphasis on local activity and how it can benefit small businesses. Now it looks like Twitter is jumping onto the local...

April 24, 2013

Facebook Redesigns Brand Pages for Mobile, Emphasizing Parent-Child Framework

This week Facebook announced some significant changes to brands’ business Pages on mobile. These updates impact both mobile browsers and the Facebook iOS app. New mobile Pages on the Android app...

April 3, 2013

The UPS Store Amplifies Its Local Facebook Reach with Reshift Media

(TORONTO) April 3, 2013 – The UPS Store Canada has partnered with Reshift Media to translate the tremendous reach of their nationwide physical locations into a strong, local social media...

April 1, 2013

Is Facebook Renaming “Nearby” to “Around Me” in its App?

  Facebook continues to quietly tinker with the local mobile search functionality in its mobile app, recently changing the term “Nearby” to “Around Me” for some users. The name change...