January 3, 2023

Optimize Your Image Filenames for SEO

If you own a business, whether that be a start-up, small- to mid-size brand, or are the owner of a franchise system, you likely already know how valuable search engine...

December 28, 2022

How Franchise Locations Can Rank Higher In Google Maps

For a franchise system to be successful, each location also needs to be successful, and that starts with harnessing the local power that each franchise business inherently has at its...

December 19, 2022

Will ChatGPT Change How We Create and Access Information?

You are likely familiar with chatbots, typically in the context of e-commerce websites or virtual assistants like Siri and Alexa, but what if there was a chatbot that could perform...

December 6, 2022

Creating Accessible Content on Social Media

Adding visuals alongside your written content on social media can help elevate your brand message, assist in your brand storytelling, and can increase engagement – but is your content accessible...

November 28, 2022

Tips on Posting and Advertising on YouTube Shorts

With the surge in TikTok popularity and the buzz it has brought with it, we can’t forget about the latest platform to join the world of short-length videos (who historically...

November 22, 2022

5 Tips for Creating Effective Banner Ads

Whether you are a small business or a large franchise organization, finding ways to attract an audience to your website or landing page can be an important way to acquire...

November 9, 2022

Should Brands Be on BeReal?

With 10+ million daily active users, BeReal is a social platform that is growing in popularity by the day. The premise? You must show who you are at a moment’s...

Drawing of website template designs.
November 4, 2022

Franchise Website Best Practices

A website that reflects your brand and ranks well in search is important no matter what type of industry you operate in. This is particularly true for franchise systems because...

illustration of website on desktop screen
November 1, 2022

How to Set Up Your Franchise Website to Win at Search

Franchise websites are very different than “typical” websites because they need to support all of the company’s franchise locations, as well as the brand overall. This presents a unique problem...

Hand holding mobile phone that is displaying Instagram Live feature.
September 1, 2022

How to Use Instagram Live to Increase Your Brand’s Visibility

Instagram Live is a popular choice among many celebrities and social media influencers to connect with supporters, but it can also be a great tool for brands to turn to...