Mobile phone against neon green background with Google's Bard on the screen
May 23, 2023

How Does Bard, Google’s AI-Powered Chatbot Compare to ChatGPT?

By now, you have likely used or at least heard about the popular AI-powered chatbot ChatGPT, but that’s not the only bot entering the chat! Bard, Google’s very own AI-powered...

Two gold SMARTIES awards
April 20, 2023

Reshift Media Wins for Lead Generation Campaign at the SMARTIES Awards

Reshift Media is honoured to announce that we, and our long-time partner Dogtopia, have been awarded North American and worldwide golds at the MMA GLOBAL 2022 SMARTIES Awards under their...

Person holding mobile device in hand with Instagram log-in page on screen
April 13, 2023

Should Brands Focus More on Feed Posts or Stories on Instagram?

With the CEO of Instagram announcing earlier this year that photos are once again becoming the platform’s focus, a switch from their previous assertation that Instagram’s algorithm was emphasizing Reels...

Kirk Allen, COO and Co-Founder of Reshift Media
March 23, 2023

Reshift Media’s Kirk Allen Receives CFA Volunteer Leadership Excellence Award

We are overjoyed to share the news that our very own Kirk Allen, COO and Co-Founder of Reshift Media, is the 2023 Canadian Franchise Association (CFA) Volunteer Leadership Excellence winner...

The Reshift Media team accepting the best franchise marketing firm award at the 2023 Global Franchise Awards in Las Vegas.
February 27, 2023

Reshift Media Awarded Best Franchise Marketing Firm by the 2023 Global Franchise Awards

We are thrilled to announce that Reshift Media has been named Best Franchise Marketing Firm by the Global Franchise Awards at the 2023 International Franchise Association convention. Reshift is the...

February 8, 2023

How Franchisees Can Use Short-Form Video for Long-Term Success in 2023

Whether you are creating them or watching them, you will likely have come across short-form videos as you scroll through social media. With platforms like TikTok, Instagram Reels, and YouTube...

February 8, 2023

Can AI and Machine Learning Improve Franchise Marketing?

Artificial intelligence (AI) and machine learning are outstanding tools that many digital marketers use as a way to boost their efficiency and optimize their marketing strategy. In fact, 80% of...

February 8, 2023

Trends and Strategies for Franchisee Acquisition in 2023

As most franchise systems know, acquiring new franchisees is key to growing as a franchise network. However, projections for 2023 suggest that the pool of interested franchisee candidates may be...

February 8, 2023

How Franchises Can Use First-Party and Zero-Party Data to Remain Competitive

With Google’s removal of third-party cookies by 2024, Mozilla’s launch of their Total Cookie Protection, and the updates led by Apple and their Intelligent Tracking Prevention and App Tracking Transparency...

February 8, 2023

How Franchises Can Implement Localization in Their Digital Strategy

Franchise systems have the innate power of localization at their core, as each location within their network includes franchise owners who operate within communities and foster local relationships with customers....