Blog

February 4, 2014

What Facebook’s Paper App Means for Marketers

Facebook has finally launched its much anticipated new app, Paper. It is only available in the US as an iPhone app, however Canadians can follow a simple workaround to download...

January 14, 2014

Why Local Businesses Should Care About Twitter’s New Nearby Feature

In this blog, we’ve talked extensively about Facebook’s recent emphasis on local activity and how it can benefit small businesses. Now it looks like Twitter is jumping onto the local...

December 19, 2013

2013 Web Hits: The Year in Review

As the year comes to a close, we’re taking a look back at the things that got us clicking, liking, tweeting, pinning and streaming in 2013. Top 10 Google Search...

November 19, 2013

LinkedIn’s Company Pages Can Now Include “Showcase Pages”

Corporations that have an array of individual brands, products, marketing initiatives or business units will now be able to create separate identities for each on LinkedIn, thanks to the newly...

September 4, 2013

Facebook Relaxes Contest Rules

Running a contest on Facebook used to be a pain for social media marketers. The rules (which many brand pages ignored) were strict and involved, requiring all promotions to...

August 9, 2013

Facebook Rolls Out Embedded Posts

Another week, another Facebook update. The social media giant recently announced that it will soon offer embedded posts, allowing users to spread their Facebook photos, videos, status updates, and hashtags...

July 25, 2013

Is Facebook Going to Let Brands Track Their Competition?

If you manage a brand page on Facebook, you’re probably used to seeing new widgets and tools pop up on your page while Facebook tests out a variety of...

July 8, 2013

Facebook’s Graph Search Arrives. Are You Ready?

As we mentioned in a previous post, Facebook rolled out a beta version of their new Graph Search back in January. Today, the company announced that everyone currently using...

June 14, 2013

Twitter Analytics: A Great First Step, But We Want More

Twitter recently made analytics available free to all users, not just those who paid for their advertising services. Tucked away in the Twitter Ads Dashboard, you can now access a...

May 29, 2013

“Facebook Parent-Child” Renamed “Facebook Locations”

Facebook has rebranded its multi-location “Parent-Child” functionality to “Locations.” So far, the changes appear limited to branding and the specific steps agencies need to follow when submitting information to Facebook,...

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What Facebook’s Paper App Means for Marketers

Why Local Businesses Should Care About Twitter’s New Nearby Feature