Facebook has rebranded its multi-location “Parent-Child” functionality to “Locations.” So far, the changes appear limited to branding and the specific steps agencies need to follow when submitting information to Facebook, however, the social network has indicated that additional positive changes will be coming in the near future that will make it even easier for brands to implement a Facebook page for each of their locations.
Facebook also quietly introduced a new ‘Location’ link next to the address on all child pages. When you click on it, it takes you to the page’s “about” section, which includes a map.
The changes to Parent-Child (now called Locations) are the latest in a series of improvements made by Facebook, many of which have very specific location-based ramifications. Facebook has recently launched Graph Search, which has significant location implications, has made several improvements to its “Nearby” app-based functionality and has redesigned how brand pages look on mobile.
The improvements to Facebook Locations are welcome news to multi-location business, as it enables them to take advantage of their physical footprint to engage with their audiences more effectively. And with the major push towards social search, mobile, geo-location and check ins, it makes more sense than ever for brands to capitalize on the benefits that this type of framework can offer.
We will post information on the additional improvements to Facebook Locations as they come available.
To learn more about implementing Facebook Locations for your multi-location business, email [email protected].
Ive been looking for how to do this for a while now.
We currently have 29 stores.
How do we set this up Steve.. and is there any costs involved ?
Hi merseyray. In order to set up the locations framework you need to go through Facebook which means you either need to coordinate with your company’s Facebook rep (if you have one) or an agency who works with Facebook and can manage the process for you. We’d be happy to help if you like – feel free to contact me directly at [email protected] if you’d like to discuss further.
Hi Gilbert. Yes, you should have at least 5 locations (preferably more) in order for the Locations Framework to be worthwhile.
is there a minimum amount of locations that u need to have. that last i heard u need 5 locations before u can set the parent child page up.
I’m having a lot of trouble figuring out how Facebook wants small organizations to list multiple locations. While searching I’ve come to your site many times, and so far it’s been the most helpful. I’m just curious if this is still the way (in February of 2014) Facebook wants us to do things with a Parent/Child setup? If so how to find a Facebook agency partner? My organization has about 12 recycling drop-off locations that I want to list all on one map on our main Facebook Page.
Any information, resources, or links would be greatly appreciated!
It can be quite confusing, for sure. I’d be more than happy to help if you’d like to send me an email directly at [email protected].
Thanks, Steve for this info! Have you heard anything new about this, and is there a way small business like mine can set this up themselves?
You do need to go direct to Facebook or coordinate with an agency partner to do so in order to do the setup. Thankfully, once set up you can then add / subtract locations on your own, which is a nice feature. Hope that helps!