Blog

January 31, 2017

Facebook Expands Local Store Targeting to Clicks-To-Website Ads

Last week, we wrote about Facebook’s new Store Visits campaign objective, which allows multi-location and franchise brands to manage Facebook advertising at the head office level that targets customers near...

August 25, 2016

How to Post to Multiple Facebook Pages At Once

For multi-location and franchise businesses to have a successful social media presence in 2016, it is important to have an individual Facebook page for each of their brick-and-mortar stores. This...

June 2, 2016

Facebook Businesses Can Now Cascade Content to Multi Locations – 2016

Facebook continues to help businesses have a larger presence on their platform with the latest changes to the Facebook Locations framework. Facebook Locations (formerly known as Parent-Child) connects all of...

January 22, 2016

Facebook Locations Updated with Name, Reviews Changes – 2016

Facebook’s Locations framework (which knits together a brand’s local Facebook pages) is always evolving. The social network has made several more significant changes to the process in the past few...

January 30, 2015

What the New Facebook Place Tips Feature Means For Businesses and Marketers

Facebook’s objective to connect people with the world around them has taken an innovative step forward with the launch of a new feature called Place Tips. This new feature will...

February 26, 2014

How to Set Up Facebook Locations (Previously Known as Facebook Parent-Child)

We’ve previously discussed the importance of Facebook’s Locations structure (which used to be called Parent-Child) for multi-location businesses or franchises that want to establish a local Facebook presence for each...

June 28, 2013

Extreme Pita Increases its Local Reach with Reshift Media’s Social Brand Amplifier

(TORONTO) June 20, 2013 – Extreme Pita has teamed up with Reshift Media to launch Facebook pages for each of its 200+ locations across Canada and the US in order...

May 29, 2013

“Facebook Parent-Child” Renamed “Facebook Locations”

Facebook has rebranded its multi-location “Parent-Child” functionality to “Locations.” So far, the changes appear limited to branding and the specific steps agencies need to follow when submitting information to Facebook,...

April 24, 2013

Facebook Redesigns Brand Pages for Mobile, Emphasizing Parent-Child Framework

This week Facebook announced some significant changes to brands’ business Pages on mobile. These updates impact both mobile browsers and the Facebook iOS app. New mobile Pages on the Android app...

April 3, 2013

Effectively and Easily Manage Facebook’s Parent-Child Framework with Reshift’s Social Brand Amplifier

This is part three of a three-part series on Facebook opportunities for franchisors and businesses with multiple locations. In parts one and two of this series, we discussed how businesses...