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Tag: small business

facebook small biz grants

How to Apply for Facebook’s Small Business Grants Program

To assist small businesses experiencing disruptions resulting from the global outbreak of COVID-19, Facebook has pledged $100M in cash grants and ad credits. The grants vary by country; for small businesses in the U.S., Facebook is currently offering a $4,000…
  • Permalink
  • Posted: Apr 20 2020
  • Tags: Facebook, grants, small business
  • Comments: 4
  • Author: Jen McDonnell

How Businesses Can Use Google Adwords’ New Extensions to Reach More Consumers in 2017

Google Adwords has introduced a series of updates to their ad extensions which should make a big difference for consumer-facing businesses (B2C) in 2017. Ad extensions can help businesses stand out from their competitors by providing more information about their…
  • Permalink
  • Posted: Mar 15 2017
  • Tags: ad targeting, advertising, AdWords, Google, Google AdWords, small business
  • Comments: 0
  • Author: Aisulu Satpayeva

Facebook Adds Brand Lift to Help Businesses Measure Ad Impact

Facebook has started testing a new measurement study for a business’ campaign on the platform called Brand Lift. The study, a free service currently available for qualified companies only, will allow businesses to create a poll question for users to…
  • Permalink
  • Posted: Feb 22 2017
  • Tags: brand lift, business pages, Facebook, facebook ads, instagram, small business
  • Comments: 0
  • Author: Jim LaChapelle

Facebook Enhances E-Commerce Options on Business Pages

We’ve previously written about Facebook’s increased focus on local businesses with the addition of Dynamic Ads and the Store Visits objective. While those new features centre on brick-and-mortar locations, Facebook also recently introduced an e-commerce Shop section on business pages,…
  • Permalink
  • Posted: Feb 01 2017
  • Tags: E-Commerce, Facebook, facebook ads, Facebook Advertising, Facebook Shop, small business
  • Comments: 0
  • Author: Jim LaChapelle

Facebook, Yelp Reviews Now Appear In Local Business Google Results

Word-of-mouth marketing has always been a fundamental aspect of a business’ success. In today’s digital age, conversations about experiences with a certain business have moved from dinner parties and water coolers to online platforms like Facebook and Yelp. For businesses…
  • Permalink
  • Posted: Nov 01 2016
  • Tags: business pages, Google, Google My Business, Reviews from the web, small business
  • Comments: 1
  • Author: Jim LaChapelle

Facebook Updates Call-To-Action Buttons for Local Businesses

Facebook is testing a new feature for businesses that will allow them to connect directly with customers on mobile via tailor-made call-to-action buttons that can lead to actual transactions set entirely within the social media platform’s framework. Currently being tested…
  • Permalink
  • Posted: Oct 28 2016
  • Tags: ads, business pages, Facebook, local, marketing, small business
  • Comments: 0
  • Author: Jim LaChapelle

4 Ways Businesses Can Take Advantage of Google’s Possum Update

There have been some interesting updates to Google’s algorithm in the last few months that should interest business owners looking to improve their rankings in search. This summer, Google announced that ads are coming to the local pack. In September,…
  • Permalink
  • Posted: Oct 27 2016
  • Tags: business pages, Google, Google Possum, local search, small business
  • Comments: 0
  • Author: Jen McDonnell

New Ad Unit Options Set To Debut on Facebook, Instagram

Instagram could be set to announce an upgrade that could be interesting for businesses who advertise on the platform. The Facebook-owned platform is planning to allow businesses to create carousel ad units featuring video, sources tell Reshift Media. Carousels are…
  • Permalink
  • Posted: Jun 03 2016
  • Tags: Facebook, instagram, small business
  • Comments: 0
  • Author: Jim LaChapelle

Facebook Lead Ads: Everything You Need to Know

Facebook recently introduced Lead Ads, an ad unit that makes it even easier for businesses and marketers to connect to potential customers. It’s a cost-effective alternative to sending users to your company’s website to fill out a form. Lead ads…
  • Permalink
  • Posted: Mar 15 2016
  • Tags: business pages, Facebook, Facebook pages, lead ads, marketing, small business, social media
  • Comments: 0
  • Author: Jim LaChapelle
Twitter Nearby for Local Business

Why Local Businesses Should Care About Twitter’s New Nearby Feature

In this blog, we’ve talked extensively about Facebook’s recent emphasis on local activity and how it can benefit small businesses. Now it looks like Twitter is jumping onto the local bandwagon with its recent introduction of Twitter Nearby. Twitter Nearby…
  • Permalink
  • Posted: Jan 14 2014
  • Tags: local, Nearby, small business, Twitter
  • Comments: 0
  • Author: Jen McDonnell
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