Blog

April 20, 2020

How to Apply for Facebook’s Small Business Grants Program

To assist small businesses experiencing disruptions resulting from the global outbreak of COVID-19, Facebook has pledged $100M in cash grants and ad credits. The grants vary by country; for small...

March 15, 2017

How Businesses Can Use Google Adwords’ New Extensions to Reach More Consumers in 2017

Google Adwords has introduced a series of updates to their ad extensions which should make a big difference for consumer-facing businesses (B2C) in 2017. Ad extensions can help businesses stand...

February 22, 2017

Facebook Adds Brand Lift to Help Businesses Measure Ad Impact

Facebook has started testing a new measurement study for a business’ campaign on the platform called Brand Lift. The study, a free service currently available for qualified companies only, will...

February 1, 2017

Facebook Enhances E-Commerce Options on Business Pages

We’ve previously written about Facebook’s increased focus on local businesses with the addition of Dynamic Ads and the Store Visits objective. While those new features centre on brick-and-mortar locations, Facebook...

November 1, 2016

Facebook, Yelp Reviews Now Appear In Local Business Google Results

Word-of-mouth marketing has always been a fundamental aspect of a business’s success. In today’s digital age, conversations about experiences with a certain business have moved from dinner parties and water...

October 28, 2016

Facebook Updates Call-To-Action Buttons for Local Businesses

Facebook is testing a new feature for businesses that will allow them to connect directly with customers on mobile via tailor-made call-to-action buttons that can lead to actual transactions set...

October 27, 2016

4 Ways Businesses Can Take Advantage of Google’s Possum Update

There have been some interesting updates to Google’s algorithm in the last few months that should interest business owners looking to improve their rankings in search. This summer, Google announced...

June 3, 2016

New Ad Unit Options Set To Debut on Facebook, Instagram

Instagram could be set to announce an upgrade that could be interesting for businesses who advertise on the platform. The Facebook-owned platform is planning to allow businesses to create carousel...

March 15, 2016

Facebook Lead Ads: Everything You Need to Know

Facebook recently introduced Lead Ads, an ad unit that makes it even easier for businesses and marketers to connect to potential customers. It’s a cost-effective alternative to sending users to...

January 14, 2014

Why Local Businesses Should Care About Twitter’s New Nearby Feature

In this blog, we’ve talked extensively about Facebook’s recent emphasis on local activity and how it can benefit small businesses. Now it looks like Twitter is jumping onto the local...

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