Tag: small business
How Businesses Can Use Google Adwords’ New Extensions to Reach More Consumers in 2017
Google Adwords has introduced a series of updates to their ad extensions which should make a big difference for consumer-facing businesses (B2C) in 2017. Ad extensions can help businesses stand out from their competitors by providing more information about their…
Facebook Adds Brand Lift to Help Businesses Measure Ad Impact
Facebook has started testing a new measurement study for a business’ campaign on the platform called Brand Lift. The study, a free service currently available for qualified companies only, will allow businesses to create a poll question for users to…
Facebook Enhances E-Commerce Options on Business Pages
We’ve previously written about Facebook’s increased focus on local businesses with the addition of Dynamic Ads and the Store Visits objective. While those new features centre on brick-and-mortar locations, Facebook also recently introduced an e-commerce Shop section on business pages,…
Facebook, Yelp Reviews Now Appear In Local Business Google Results
Word-of-mouth marketing has always been a fundamental aspect of a business’ success. In today’s digital age, conversations about experiences with a certain business have moved from dinner parties and water coolers to online platforms like Facebook and Yelp. For businesses…
Facebook Updates Call-To-Action Buttons for Local Businesses
Facebook is testing a new feature for businesses that will allow them to connect directly with customers on mobile via tailor-made call-to-action buttons that can lead to actual transactions set entirely within the social media platform’s framework. Currently being tested…
4 Ways Businesses Can Take Advantage of Google’s Possum Update
There have been some interesting updates to Google’s algorithm in the last few months that should interest business owners looking to improve their rankings in search. This summer, Google announced that ads are coming to the local pack. In September,…
New Ad Unit Options Set To Debut on Facebook, Instagram
Instagram could be set to announce an upgrade that could be interesting for businesses who advertise on the platform. The Facebook-owned platform is planning to allow businesses to create carousel ad units featuring video, sources tell Reshift Media. Carousels are…
Facebook Lead Ads: Everything You Need to Know
Facebook recently introduced Lead Ads, an ad unit that makes it even easier for businesses and marketers to connect to potential customers. It’s a cost-effective alternative to sending users to your company’s website to fill out a form. Lead ads…